
Hi I'm Sonja
I’m an energetic, driven person—positive, full of inspiration & ideas, a musician and a creative entrepreneur.
With years of experience as both a performer and industry professional, I’ve gained a deep understanding of what it takes to succeed in today’s music business. I’m here to guide you through every step of your journey, offering insights and support you need.
I offer personalized guidance to musicians and groups alike, whether you’re working on your career or developing a creative project from scratch. From brainstorming ideas to crafting new performances and building a strategic plan, I’m here to guide and support you through every step of your journey.
My Journey
From an early age I’ve been creative in many different ways and also been driven by a deep interest in both music and it’s organization behind. I’ve always had the urge to organize and plan things out.
My journey in the music field began before my bachelors. However, it really took off in these times.
Through my bachelor studies in classical saxophone I tried to really be involved in every aspect of the field. Eager to understand the entrepreneurial side of the industry, I took every opportunity to learn about the business side in order to succeed as a freelance musician.
Determined to build on this foundation, I pursued a master’s degree in Sports-, Culture- and Events Management. This program allowed me to dive even deeper into the management skills. I didn’t stop there… I completed another master’s degree in Contemporary Music to further refine my artistic and practical skills as a musician.
While studying, I’ve always been working and gained hand-on experience in various positions that helped me understand the music world even better. I worked and still work as a saxophone teacher and I assisted the artistic director of a known Dutch festival. My time at Sony Music Austria showed me see the music industry from the perspective of a major label.
Additionally, I collaborate with various ensembles helping them navigate their own business challenges and organize and create my own music projects. My performances have taken me from festivals in the Netherlands to venues across Italy and Austria, broadening my experience and network.
As I continue this journey, I’m very excited to share my insights and experiences with you. I believe that every musician has the potential to create their own path in the music industry.
I’m committed to help you navigate that journey! Together, we can turn your goals into reality and create a fulfilling music career.