Promoting yourself is essential to grow your career as a musician. You need to get your name out there in order to get recognized and showcase your talent to attract concerts and opportunities.
1. Social Media
This is one of the most powerful tools for us musicians today. It allows you to share your process, work as also to engage with the audience and grow your brand – and this all for FREE!!
However, it is important to use these platforms in different ways.
Instagram = snippets of performances, behind the scenes videos and engaging with followers
YouTube = Showcase your full performances
TikTok = short music clips
2. Website
Your website is your professional hub – the place where potential concert organizers, collaborators and your audience can learn more about you and your work. Keep it clean and visually attractive.
3. Networking
To grow your contacts and opportunities you have to connect with other professionals of the industry. Whether you’re seeking concerts, collaborations, or advice, networking will open new doors. You can attend concerts and talk to various persons there, or reach out to people on social media – don’t be a weirdo! – collaborate with other artists and cross-promote each other’s work.
4. Streaming Platforms
Streaming Platforms are a crucial part of promoting your music. The biggest two are Spotify and Apple Music – upload your original music to these platforms and reach a wider audience. Promoting yourself is an ongoing process which requires consistency and creativity. By using social media, building a website, networking, and distributing your music online, you can increase your visibility. Start today by implementing one or two of these strategies and grow from there!
Happy creating!